With multicultural advertising's undeniable importance to brand marketers, Vevo, MAGNA and the IPG Media Lab partnered on research designed to explore approaches to video viewing among Asian, Black/African American, and Hispanic/Latino consumers in the United States.
Multicultural Audiences Are Making Nuanced Media Choices
![Multicultural Audiences Are Making Nuanced Media Choices](/media/articles/diversity_personal-3108155_1280_pixabay_LFzgy53.jpg.550x380_q85_box-26%2C0%2C1254%2C855_crop.jpg.webp)