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Music Videos Should Not Be Overlooked by Advertisers

Music Videos Should Not Be Overlooked by Advertisers

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Bryon Schafer

Publish date

May 19, 2020

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vevo InSites
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Music videos began airing first on cable TV in 1981, eventually becoming a driving force in popular culture and delivering some of the larger cable audiences. With the help of music videos' popularity, multichannel pay-TV services driven by cable would go on to demonstrate tremendous power for marketers trying to reach meaningful audiences and build brands through the first decade of the 21st century. They became a natural complement to broadcast TV and would eventually become a foundational component of media plans. Music videos were important to the growth of cable and pay-TV.

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Bryon Schafer

Bryon heads up the research organization, leading all of Vevo’s research operations including, Audience Research, Advertiser Research, Consumer Insights and Artist Insights. Bryon is based out of the LA office. Bryon joins Vevo from Otter Media, where … read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    Go to page
    #

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

    Go to page
    #

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    Go to page
    #

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

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    TV / Video Download
    TV / Video Download

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    See All Channels
    Behind the Scenes in Hollywood
    Go to page
    Ed Martin Report
    Go to page
    #AndradeSays
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    Multicultural TV
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    Lunch at Michael's
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    TV / Video Download
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    The Myers Report
    The Myers Report

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

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    The Myers Report
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    Watch, Listen & learn
    Watch, Listen & learn

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    See All Channels
    Jack Myers Leadership Conversations
    Go to page
    Jack Myers ThinkTank
    Go to page
    Advancing Diversity Podcast
    Go to page
    The Pool
    Go to page
    The Storytelling Revolution
    Go to page
    Insider InSites Podcasts
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    #AskGenZ
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    Legends & Leaders
    Go to page
    Advancing Diversity
    Advancing Diversity Villages

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    See All Channels
    From Advocacy to Activism
    Go to page
    WomenAdvancing
    Go to page
    The Age of Aging
    Go to page
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    Go to page
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    Advancing Diversity Hall of Honors
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