The emergence of Netflix, Prime Video, Peacock, Hulu and all the Plus subscription video on demand (SVOD) services has resulted in a fundamental shift in the way consumers think about accessing TV content. Viewers can now piece together their own packages a la carte and dictate what is interesting to them and affordable for them. This is a mindset The E.W. Scripps Company calls "self-bundling." It's a world in which every consumer can choose the specific content they want while maintaining the flexibility to opt in and out at will.
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