New Era, New Champion: How the Expanded College Football Playoff Changes the Game

Itamp8217s true Sort ofThe NCAA which governs college sports in the US doesnamp8217t organize a national championship game or award an official title at the Football Bowl Subdivision FBS level For much of the 20th century the national champion was decided through polls conducted by sports writers or coaches Sometimes these polls agreed on the top team but often they didnamp8217t As a result multiple teams would sometimes claim the national title in the same year depending on which poll you preferredThat seems a little wrong right As Americans we like a clear winner and want to see it decided on the fieldBowl games have been a college football tradition for decades but it wasnamp8217t until the 1990s that real efforts were made to use them to crown a definitive national champion Due to the sport39s physical demands and logistical challenges a large tournament like March Madness isn39t feasible for football However over time a playoff system began to take shape Since 2014 the College Football Playoff CFP has featured four teams each season However the limited number of teams has faced plenty of criticism with many arguing that deserving teams were left outThatamp8217s about to change this seasonIn the 202425 postseason the CFP will expand to a 12team singleelimination tournament This expansion opens the door for more teams from different conferences to compete for the championship Think of it like a gridiron Cinderella story an underdog rising through the ranks But more importantly it allows the eventual champion to prove themselves through a series of tough games While the NCAA still wonamp8217t officially sanction it fans will finally have a clearer answer to whoamp8217s number oneWith this longanticipated expansion excitement and expectations for viewership are high Last season the threegame playoff attracted 236 million viewers a 15 increase over the previous year With the playoffs expanding to 12 teams more conferences and schools will be represented meaning a broader geographic audience and likely even more eyeballsAdvertising during the CFP isnamp8217t just a way to reach more viewers it39s a chance to tap into one of the most passionate engaged and diverse audiences in sports today College football fans are known for their loyalty and the expanded College Football Playoff will create a highenergy emotionally charged environment perfect for businesses looking to make a lasting impressionDuring the College Football Playoffs from December 20th through January 20th Optimum Media offers advertising opportunities in games airing on Optimum cable television and premium ingame streaming on networks like ESPN ESPN2 TNT CBS and ABCAs with any sports opportunity inventory is limited Now is the time to get in on the action reach out to our sales teams todayThis article was written by David Williams Optimum Media Pricing LeadPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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New Era, New Champion: How the Expanded College Football Playoff Changes the Game

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