Amazon Go's cool factor is what most people in North America think of as "new retail." But there are companies even further along in terms of integrating online, offline, logistics, and data to create a single value chain. Colin Kinsella, CEO of Havas Media North America, recognizes that the way those advancements are playing out in China should be something marketers in North America need to understand in preparation for new retail's adoption here. So, Kinsella and part of his leadership team (composed of Shane Ankeney, president North America, Lisa Evia, Chicago president, Jason Kanefsky, chief investment officer North America, and George Sargent, Boston president), took a thought leadership trip to China this past summer to see the changes firsthand.
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