New Study Shows the Power of Newsletter Advertising in Reaching Target Audiences

According to the study by MAGNA the media investment and intelligence unit of IPG Mediabrands and Sherwood Media most decisionmakers incorporate newsletters into their morning routines The research showed that 76 of decisionmakers felt ready to take on the day after reading their favorite newsletter 78 felt empowered and 71 consider newsletters to be the best source for top newsAdvertisers can make the most of these factors to effectively connect with their key audience through newslettersquotAudience attention is scarce and the value homepages used to provide to consumers and brands has been diminished by SEO games and AIamp8221 stated James Denis Global Head of Revenue Sherwood Media amp8220We believe the inbox is the new homepage operating in a curated optin environment where an actionoriented openminded audience seeks to improve themselves on a daily basisamp8221Newsletters are a top news source for readers and are considered a vital daily ritual by 75 of readers91 of readers feel informed after reading their favorite newsletters and experience feelings of being more grounded motivated inspired and empoweredNewsletters are a valuable media format for advertisers who want to reach business decisionmakers through brandsponsored content because readers trust that type of content moreamp160when it appears in newsletters versus elsewhereNewsletters have a unique advantage in reaching not just any readers but also those who are focused curious and highly receptive to information In fact 88 of readers feel receptive to information and 65 are open to brandsponsored content making newsletters a prime platform for advertisingAdvertisers can effectively reach their audience by making the most of newsletters The study provides a clear plan and tools for digging into the untapped potential of newsletter advertisingamp8220This study emphasizes the longstanding popularity and integral role of newsletters in peopleamp8217s daily routinesamp8221 shared Kara Manatt Executive Vice President of Intelligence Solutions at MAGNA amp8220Because readers rely on newsletters to prepare them for the day they are uniquely focused when reading and most importantly open to messages from brandsamp8221Denis added amp8220The relationship is built over time founded on trust and consistency with education as a core element in the value exchange that newsletters offer to subscribers This unique environment creates an extremely valuable platform for brands to reach consumers who are not only looking to learn but also to take actionquotTo learn more and read the full report visit the MAGNA Media Trials website linked herePosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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New Study Shows the Power of Newsletter Advertising in Reaching Target Audiences

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