NewFront News: A Four-Sided Slate from Group Nine Media

Venue amp160Skylight Modern at 537 W 27th St a favorite space of past UpfrontNewFront events from CNN to mun2 now Universo amp160Thirstquenchers both alcoholic and nonalcoholic were served on the street level before showtime while one flight below a sevenpiece brass band welcomed guests to the stage area playing such appropriate tunes as amp8220Just My Imaginationamp8221amp160 Visitors had their choice of sitting or hanging out among tables and stools in the back of the roomamp160 Grade 35 Jacks for the space 4 for the bandPresentationamp160 Off the bat Group Nine CEO Ben Lerer was out to position his organization among the upper class of top digital and social media attractionsamp160 In just 18 months after formation the companyamp8217s four brands attract 40 million people per day including 73 percent of all Millennials and 80plus percent of citizens under age 20 according to Nielsen amp160For last month alone that audience spent 28 billion minutes watching GNM content on YouTube and various social media amp160amp8220Weamp8217re one of the most engaging media companies aroundamp8221 Lerer said amp160amp8220Our audience obsesses over usamp8221 amp160The goal over the next 12 months develop each brand as a multiplatform storytelleramp160 Fastpaced highlight videos were used judiciously throughout Grade 3 JacksNewsamp160 Facebook Watch getting more distribution through smart TV sets and TVconnected devices and various Discovery Incowned cable channels will play roles in the multiplatform strategy at each brand amp160At Seeker several amp8220Universeamp8221 programs dealing with outer space will get time on Facebook Watch and elements of amp8220Move Forwardamp8221 a campaign focused on cities and the technology innovations they utilize will run on Discovery Channel and Science Channel amp160NowThis will launch NowBreaking a set of daily news and live event updates for Snapchatamp160 Dodo Heroes The Dodoamp8217s first madeforTV series covering people who protect and save animals worldwide debuts June 9 on Animal Planet amp160Another nearterm new Facebook Watch attraction will be America Takes the Wheel from Thrillist in which viewers dictate where the oncamera road warriors go live amp160The program will occupy a Saturday afternoon time periodamp160 Grade 3 JacksHosts amp160Lerer was infectiously enthusiastic right from the start and never let the overall energy wane amp160He received able assistance from GNM President Christa Carone amp160Grade 35 JacksStar Timeamp160 Each brand spotlighted an expert in the category or a superfan notable amp160My favorite NASA official Leland Melvin pictured at top on Seekeramp8217s behalf amp160You can see him hosting a series of his own down the road Grade 35 JacksCuisine amp160Served up by chefs from Henriettaamp8217s a popular eatery In Nashville amp160Best eat hot chicken sandwich bun with greens on top amp160Worst eat flavorless cheese gritsamp160 Also loved the nonalcoholic lemonadeamp160 Grade 35 Jacks Note Cuisine ratings do not figure in the overall Jacks scoreData Insightamp160 Group Nine content attracts 66 million YouTube viewers and 71 million Facebook likes Grade 3 JacksInnovative Opportunity amp160Hotel Thrillist where viewers can win weekend trips to cities around the nation amp160Upon arrival the winners go to a designated hotel temporarily customized for their stay with help from participating advertisers amp160Grade 4 JacksOverall Grade 3 Jacksamp160 A nice wellproduced introduction to Group Nineamp8217s family of brandsHereamp8217s a review of our Jacks scoring processamp160 5 Jacks Excellent 4 Jacks Very Good 3 Jacks Good 2 Jacks Fair 1 Jack Poor 0 Jacks Donamp8217t go thereClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

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NewFront News: A Four-Sided Slate from Group Nine Media

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Simon Applebaum

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NewFront News: A Four-Sided Slate from Group Nine Media

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