Group Nine Media likes to consider itself a digital haven for superfans of four programming genres: News/Information (NowThis), Science (Seeker), Animals (The Dodo) and Unique Experiences (Thrillist). With Discovery Inc. as a minority investor, GNM gave each genre and related brand equal time at its NewFront last Thursday.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.