Newspapers vs. The News - Steve Rosenbaum - MediaBizBlogger

amp160Oh boy that makes me sadI39ll tell you why in a sec but first two quick storiesAbout five years ago my older son was pawing around in an old storage locker and came across something he thought was quotcoolquot It was a record player And for a moment I was nostalgic Because records were cool Those great cardboard covers the great art the sense of owning a piece of music that you could hold store share cherish CDs just not the same Where did all the album cover artists go Did they stage a protest write Op Ed39s about the demise of their art I kinda wish they had I miss them But times move onGoing back even further when I first moved my company to New York I had dinner with a friend of a friend that owned a very large video editing shop All videotapebased machines fifteen or more edit rooms After a few drinks he exploded with a barrage of curses about the newfangled quotAvidquot machines that would ruin the industry quotThese kids with computers they think they can edit but they39re hacksquot he ranted The industry moved on his facility went bustRailing against the march of time hardly ever goes wellYet today between the Associated Press and the endless handwringing about either the end of newspapers or the end of Journalism it seems that there39s a lot of noise coming from folks who can only be called Luddites Ok I39m going to get hate mail for that SorryBut here39s the meat of this postNewspapers vs The NewsNewspapers are in trouble As a delivery mechanism they39re going to go the way of the record album Ink on Dead Tree whether for an LP or the Sunday Times just isn39t going to survive That39s ok Devices are slow in coming But between the Kindle and the iPhone there39s light at the end of the tunnel Portable readers will evolve The feeling of flipping through pages will go from being a common everyday occurrence to a luxury Magazines will inherit the physical 39object39 category Newspapers which by their nature need to be urgent and updated will go digitalOk now what about the NewsHere39s the thing People talk about MP3s in terms of their impact on the music business And yes labels are in terrible trouble But music Heck I can39t imagine a time in which music was more a part of our lives The art form is thriving in all kinds of small personal niche ways And as for the music business well that39s kind of a messDitto News I39m overwhelmed by the number of voices sources streams conversations and ideas that I39m exposed to News is by any measure experiencing a golden age The socalled 39business model39 is upside down and there39s no doubt that there39s going to be a gully between the time when advertisers spend money on the old audience delivery mechanism heck they call readers 39eyeballs39 and when they find new metrics and new methods in new mediaBob Garfield wrote a piece in Ad Age recently chronicling just how bad the economics of the current media landscape are For anyone who39s got a job and a mortgage and kids who need to pay for college it is for sure a terrible state of affairs But best as I can count Bob has at least four jobs host of On The Media columnist for Ad Age regular on the speakers circuit and wellregarded author And most of the writers I know who39ve got real chops have a blog some royalties a side gig and a project or two in the worksSo to sum up News is changing Delivery systems are changing The noise level is increasing Professional editors and publishers curators are in increasing demand The Internet will replace inefficiencies in distribution and newsgathering like 50 cameras at a lame news conference with new focused topical regional editorially coherent mechanismsSome media companies will downsize innovate embrace change and emerge as bright new examples of participatory media Keep an eye on those companies bet on them and if you39re a brand manager make sure your media buyers support that kind of innovationThere39s a bright future ahead Being part of building that is something to be proud ofSteven Rosenbaum is the CEO and CoFounder of Magnifynet a fastgrowing video publishing platform that powers more than 50000 web sites media companies and content entrepreneurs to aggregate and curate web video from a wide variety of web sources Currently Magnifynet publishes over 50000 channels of CuratedConsumer Video and is working closely with a wide variety of media makers communities and publishers in evolving their content offerings to include content created by sorted and reviewed by community members Rosenbaum is a serial entrepreneur Emmy Award winning documentary filmmaker and well know innovator in the field of usergenerated media production Rosenbaum Directed and Executive Produced the critically acclaimed 7 Days In September and his MTV Series Unfiltered is widely regarding as the first commercial use of Consumer Generated Video in US mass media Steve can be contacted at stevemagnifynet

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