Newsy Ramps Up Its Daily Programming, Focusing on Non-Partisan Reporting

Newsy which broadcasts from Atlanta and is owned by The EW Scripps Co had previously been distributed primarily via over the top By expanding to over the air on October 1 Newsy achieved a key goal to deliver a consistent content experience across all devices and manners of distributionquotFrom a business standpoint our contention is You have to be everywhere You have to be on TV You have to be on the phone You have to be on computers You have to be overthetopquot said Kate O39Brian Scripps Networks39 Head of News quotFor us we have to be the same linear stream everywhere so every consumer gets the full complement of everything we39re doingquotThis also comes at a time as O39Brian noted when increasing shares of consumers particularly from younger generations opt against purchasing cable at all To this point as Toni Fitzgerald noted at Forbes earlier this year quotSince 2014 the number of people who have cut the cord on their cable satellite or telco subscription or never had a subscription at all has more than tripled going from 156 million to a projected 504 million this yearquotNewsy has sought to double down on its content positioning in aiming to avoid the sort of opinionbased journalism that has in recent years become largely synonymous with national cable news In this way Newsy joins the ranksamp160of other news media projects that are in essence betting against the continuation of an everescalating dialectic of partisanship in both the news media and society at largeBolstered by study results suggesting that there is a large untapped audience pool of selfidentified independents or moderates projects such as these believe that this large segment of Americans is being underserved by the current news landscape Newsy39s approach is to focus less on divisive political issues including waiting with bated breath for each and every development out of Washington DC and even to avoid fixating on bemoaning constantly that thereamp160is a stark partisan divide between AmericansAs O39Brian put it quotMany Americans don39t want pure partisan content meaning that the content is only about the partisan divide which then actually supports the partisan divide because if you39re only talking about it you39re just perpetuating it We39re not talking about it so we39re trying not to perpetuate it Instead we39re giving people information and interesting original reporting and beautiful stories to look at in addition to what39s going on in the world That is the vison of NewsyquotO39Brian said she39s particularly proud of a segment by journalist Jason Belliniamp160on gene therapy advances in a certain breed of dog the King Charles Spaniel which may have bearing on future applications to humansAnother striking piece of journalism is Sasha Ingber39s emotional storyamp160on the suicide of Afghanistan war veteranamp160Michael McCarthy O39Brian noted The tragedy was triggered by the circumstances that relate to the withdrawal in August This segment which was interspersed with footage from the events surrounding the fall of Kabul underscores Newsy39s ability and willingness to supplement its focus on domestic affairs with coverage of events beyond American bordersquotWe have built a team of strong storytellers anchors and reporters with a goal of making journalism as enjoyable relevant and interesting as it is importantquot O39Brian concluded quotOur promise is to provide the objective journalism that Americans are seekingquotClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Newsy Ramps Up Its Daily Programming, Focusing on Non-Partisan Reporting

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Erich J. Prince

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Newsy Ramps Up Its Daily Programming, Focusing on Non-Partisan Reporting

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Erich J. Prince

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