Nexstar Expands Tentpole Sponsorship Opportunities to Include The CW, NewsNation and The Hill

The four campaigns begin in October with quotVeterans Voices Honoring Those Who Servequot This monthlong initiative leading up to Veterans Day will then be followed by quotRemarkable Womenquot December 2023 to April 2024 quotHonoring Black Historyquot February 2024 and quotHispanic Heritage Monthquot SeptemberOctober 2024These programs are built to celebrate the communities in which Nexstar operates as well as deliver impactful and customizable sponsorship opportunities for national regional and local advertisers Nexstar embraces the communities in which it operates and prides itself on community engagement For example every station serves its local community through service on nonprofit boards sponsorship of community organizations promotion of giving and in many other waysquotEmbracing the communities in which we serve is a fundamental mission at Nexstarquot explains Dennis Cook pictured at top Nexstar Media Group39s Senior Vice President of Ad Sales Marketing ampamp Solutions quotThe engagement level we get from our audiences with these programs has been incredible We39re now expanding these programs to The CW NewsNation and The Hill which will allow sponsors of these programs to connect to an even broader audience By bringing together our local and national media properties we can now bring a brand39s story to life in a unique and powerful way and on a much bigger stagequotAt the local Nexstar station level the elements of each campaign include local newscast reports and special feature profiles 30or60minute specials airing across 200 stations as well as content hubs for each initiative across all station websitesOn the national level The CW will leverage its onair talent and lineup of entertainment and sports programming to produce a series of documentarystyle spotlights clipdriven vignettes and customized digital content hubsNewsNation will expand its programming and devote a series of news segments to each tentpole theme as well as produce character vignettes celebrating local and national heroes from communities across the countryThe Hill will support each tentpole with thought leadership custom branded content series and special events to engage its highly influential audienceNotably for the first time since the programs were launched Nexstar is offering exclusive naming rights for national sponsors of the Tentpoles with sponsor branding across all program elementsEarly reaction from advertisers regarding these sponsorship opportunities has been very positive notes Cook quotNational scale and local impact are what we can bring to an advertiser with these campaignsquot he says quotAcross television streaming and digital we39re uniquely positioned to deliver on that promise We have the strategic and creative capabilities inhouse to deliver worldclass solutions and bringing these opportunities to market at this important time has been very excitingquotWhen it comes to integrating sponsors in each of the media properties the strategy will be the same as what drives Nexstar39s ad sales business client first quotWe always want to learn about the client39s business and what their campaign objectives arequot Cook explains quotThat39s the key part of our philosophy We do that with a fullfunnel marketing approach awareness consideration purchase intent and ultimately sales For example if they39re looking to build product or service awareness we can look at our broadcast properties local and national to figure out what makes the most sense for building broad awareness in the client39s target marketsquotWe also look at OTTCTV because we can do highly effective audience targeting with firstparty secondparty and thirdparty dataquot he adds quotOTTCTV is very effective at delivering incremental reach and driving business outcomesamp160 It also allows us to clearly measure the impact of the campaign through our attribution capabilitiesquotNexstar is also open to creating community events and unique tieins with national institutions like this past yearamp8217s partnership with the Smithsonian National Museum of African American History and CulturequotIt goes back to what is relevant to the community and making sure the advertisers39 objectives align with the programquot Cook notes quotWe can also customize each sponsorship to ensure the advertiseramp8217s message is communicated in an authentic way We can heavy up in one area or pull back on another based on ensuring the best fitquotCook maintains that a strong level of partnership among advertisers agencies and Nexstar is important to get the most out of these projects quotIt39s all about putting these brands front and center in the best possible light to move their business forwardquot he concludes quotWe all have to be working in lockstep to achieve success We must think strategically and creatively to make sure the message gets communicated to the right audience at the right timeamp160 Authenticity is the key to successquotClick the 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Nexstar Expands Tentpole Sponsorship Opportunities to Include The CW, NewsNation and The Hill

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Simon Applebaum

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Nexstar Expands Tentpole Sponsorship Opportunities to Include The CW, NewsNation and The Hill

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