Nexstar Shines A Symposium Spotlight on News/Brand Horizons

Journalists brand and ad agency representatives gathered at the Paley Center for Media39s New York quarters to see Nexstar39s forum dealing with quotThe Power of News Growing Brands ampamp Serving Communitiesquot In recent years Nexstar has pushed its commitment to news programming in several ways from having all of the company39s 200 broadcast TV stations carry up to 14 hours of newscasts per day involving more than 5000 journalists across the country to converting general entertainment cable channel WGN America to NewsNation scheduled to achieve allnews status fulltime next year Nexstar also operates Washington DCbased online news source The Hill whose programming service is distributed nationwide through smart TV sets devices and multichannel bundlesquotWhen brands invest in news they reach an engaged and enlightened audience The importance of credible journalism is more important than everquot insisted Nexstar Chief Revenue Officer Michael Strober pictured belowamp160 in his opening remarks to symposium attendees With this and quotNextquot events to come Strober added the aim is to generate thought leadership and quottransformative dialogue to impact media and advertisingquotNewsNation Senior Political Contributor George Will pictured belowamp160 one of the country39s bestknown TV and print observers of the DC scene urged advertisers who used to spend considerable dollars on newscasts to reverse course and invest again quotMy simple message is don39t forsake journalism Don39t give up on the newsquot he said quotThe journalism market is healthy outside New York and DC There39s a desire by viewers for facts for solid information Supporting journalism is a civic goodquotIn a roundtable panel following Will39s remarks NewsNation anchorperson Chris Cuomo and Senior Vice President and Managing Editor Cherie Grzech acknowledged that a large chunk of allnews channel programming dwells in bias and appeals to a grievance culture in society However growing viewership at NewsNation as other allnews networks face a viewership downturn suggests that the tide is turning in a direction toward more quality content Bob Cusack The Hill39s EditorInChief and Rod Carter anchorperson at Nexstarowned station WNCNTV in Raleigh North Carolina also participated on the panelquotThere39s an opportunity for usquot noted Cuomo quotMedia should be constructive There39s tremendous space to align brands with an advocate for people39s interests This is the only network set up to reflect the countryquot In a few weeks NewsNation will launch a series of reports taking the pulse of residents in 35 counties across the US to learn how the situations they deal with are or are not being addressed by the 2024 Presidential campaign candidatesquotWe39re reaching out to the missing center and that39s a positive thingquot added Grzech quotWe want to provide understanding on the national level so people can take it in and make their own decisionsquotAd Fontes Media a watchdog organization that monitors and rates news media outlets based on content quality bias and investigative factfinding collaborated with Nexstar on producing the event Ad Fontes is putting together a coalition of organizations that will challenge advertisers to put at least 1 billion back into newscast messages and segment sponsorships together with other news media commitments next yearThe time has arrived for brands to strike up new partnerships with local and national news sources that consistently showcase impactful factcentric reporting maintained Ad Fontes Media Chief Executive Officer Vanessa Otero quotNo one gets upset when people advertise in highquality highly reliable or minimally biased contentquot she continued quotThere39s a huge appetite for thisamp8230and a lot of programming is worthy of broad supportquotquotThere39s a civic responsibility to be in newsquot noted Lou Paskalis Chief Strategy Officer at Ad Fontes Media quotWe have to tell advertisers about the relentless value in newsamp8230and we have to let the CEOs know what39s going on and advocate and educate them Let39s invest in projects that value trustquotNexstar expects to hold several quotNextquot events in 2024 with sports and the role of artificial intelligence in newsgathering two topics under considerationPhotos courtesy of NexstarClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Nexstar Shines A Symposium Spotlight on News/Brand Horizons

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Simon Applebaum

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