Today, Nielsen (NYSE: NLSN) announced that it plans to leverage its Portable People Meter (PPM) technology and panelists to measure out-of-home viewing for national television clients. Clients that subscribe to this service will receive audience estimates that combine in-home television viewing, based on Nielsen’s National TV ratings panel, with out-of-home viewing based on its PPM panels.
Nielsen Announces Launch of National Television Out-of-Home Measurement Service
![Nielsen Announces Launch of National Television Out-of-Home Measurement Service](/media/articles/press_release-keyboard_APWICde.jpg.550x380_q85_box-7%2C0%2C274%2C185_crop.jpg.webp)