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Nielsen to Add Nearly 15,000 Television Audience Meters as Part of Diary Replacement Local Measurement Solution

Nielsen to Add Nearly 15,000 Television Audience Meters as Part of Diary Replacement Local Measurement Solution

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NEW YORK, NY - MAY 16, 2017 -Today, Nielsen (NYSE: NLSN) announced plans to install nearly 15,000 television (TV) audience meters in approximately 7,000 homes across the 140 markets currently measured by Local TV paper diaries. This effort is part of Nielsen's plan to implement universal electronic television measurement in all 210 Local TV markets. The installation of these electronic meters will provide the coverage needed to address the limitations of solely using set-top-box data for audience measurement in Local TV markets.

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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