If you're in the local broadcast or media buying space, you know there's no shortage of opinions around over-the-top (OTT) and the local broadcasters' role in it. In my role at Syncbak, however, I have direct experience seeing their massive amounts of success with live OTT channels every day; they're reaching viewers wherever they are, whenever they are ready to watch. Attracting and retaining local viewers has always been top of mind for broadcasters, but it's now key -- and that's the OTT differentiator.
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