Do consumers view and process ad content differently depending on the platform? Is television more engaging than other viewing platforms? Discovery thinks so, and to prove it commissioned a study on video perceptions with IPSOS that compared and contrasted viewer engagement, usage and intent by television and social platforms. The result proved that TV reigns supreme with engagement and intent.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.