Ad Tech companies planted their flags on the Croisette, the runway for advertising execs en route to meetings and sessions at Cannes Lions. They arrived not as pirates, but as allies to increase the impact of advertising. The discussion this year revolved around incredibly impactful creative as always, but ventured deeper into how to measure consumer response after the creative is seen.
AlertMeNotes from Cannes: Data Providers Fuel Impact of Creative
Channel
Out of Home, Into Media
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