With the loss of The Oprah Winfrey Show from daytime television, as well as the recent loss of several daytime soap operas (All My Children, One Life to Live, and As the World Turns), the daytime daypart has been either falling to pieces or rebuilding itself, depending on one&#8217;s point of view. The networks are filling the spaces left by the departure of these programs with new syndicated talk shows, but it&#8217;s too early to tell if any of these talk shows will be as successful as The Oprah Winfrey Show.Additionally, new research has shown that daytime is becoming Facebook time, not TV time, for most media consumers. According to a study by Frank N. Magid Associates Generational Strategies, more consumers use Facebook during workday hours -- 9 p.m. to 5 p.m. --than watch TV. (Only Baby Boomers are the exception -- 35% report they are watching TV, versus 26% who say they are using Facebook.)How can daytime television win back its cache with audiences? Are there opportunities for advertisers despite the shrinking and shifting daytime TV audience? Can advertisers find The Right Audience&#174; on daytime television?A quick look at daytime audiences on the top 3 networks shows that there are still opportunities to reach consumers in this daypart. TRA&#8217;s Media TRAnalytics&#174; reveals the top categories in terms of Purchaser Rating Points&#8482; (PRP&#8482;). The top category purchasers for ABC daytime are Fabric Softener Liquid, Bleach and Floor Cleaners, for CBS the top categories are External rubs, Air fresheners and Toilet Tissue, while NBC top categories are Rug cleaner, Gastrointestinal Remedies, and Facial Tissue.What does this mean? Advertisers can now know which daytime programs will over or under deliver on a particular group of consumers that buy their category or brand, thus allowing them to create the best media plan to maximize ROI. Furthermore, networks can help advertisers to connect with the right consumer on daytime television by exploring their daytime daypart&#8217;s PRPs&#8482;.