When you have a company as diverse and expansive as NPR, the competitive marketplace can range from legacy radio broadcasters to podcasting start-ups and news companies such as newspapers that have shifted online. For Erica Osher, vice president of sponsorship products at NPR's sponsorship division National Public Media, this offers sponsors a compelling proposition. "NPR is a leader in audio," she explained, "We still have our very strong radio presence. But we've been on the path to reach new audiences, in the past decade, with the growth of podcasting and other digital platforms and explorations on new emerging technologies."
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