OgilvyEntertainment: The latest greatest movie…Coming to a Facebook near you! - Josephine Son

Welcome OgilvyEntertainment our newest MediaBizBloggerWarner Bros announced earlier this week that it will be adding five highprofile movie titles for rental and streaming via Facebook including amp8220Harry Potter and the Sorcereramp8217s Stoneamp8221 amp8220Harry Potter and the Chamber of Secretsamp8221 amp8220Inceptionamp8221 amp8220Life As We Know Itamp8221 and amp8220Yogi Bearamp8221 In early March the studio had announced it would begin testing digital movie rentals via Facebook with amp8220The Dark Knightamp8221 The movie can be accessed through the official Facebook Fan page where fans can amp8220rentamp8221 the movie using Facebook Credits cost is 3040 Facebook Credits per rental or 34 Viewers have 48 hours to watch the movie While watching the movie consumers will also still have full Facebook functionality including the ability to post comments interact with friends and update their statusWhy is this important Thereamp8217s a lot of speculation this could shift the balance of the digital media distribution business for films In the current landscape online movie sales rentals are dominated by services like Appleamp8217s iTunes Netflix Amazon and a host of others Netflix shifted its highly successful DVD delivery business in recent years to a hybrid model due to higher demand for digital viewing of filmsAccording to Netflix more than a third of new subscribers are signing up for their streamingonly plans Streaming content online is clearly the growth opportunity for Netflix and other services Facebookamp8217s test with Warner Bros has these companies nervous in the long run They obviously have the depth of titles that Facebook doesnamp8217t currently have but what they donamp8217t have is the social networkamp8217s immense reachFacebook has become a daily destination for millions of people amp8211 whether itamp8217s updating their statuses checking what their friends are doing or sharing information and content There are over 500 million active users with 50 of them logging on daily On a monthly basis the average user creates 90 pieces of content with more than 30 billion pieces of total content shared Netflix and other services may have the titles but Facebook allows consumers the arena to not only watch the films but immediately share information about itThis is a winwin for the movie studios They can release select films to Facebook giving them access to another distribution channel The studios also gain by using Facebook as a source of earned media since users will make commentsrecommendations about movies they watch streaming on Facebook to their friends average Facebook user has 130 friends Those friends can then become a fan of the movieamp8217s Facebook page and rent the movie and recommend to their friends and so on and so onamp8230We all know Facebook is going to get more movie titles to stream so why doesnamp8217t Netflix nip this problem in the bud before it starts to become a serious problem for them Netflix has the depth of movie titles over 20000 titles available for streaming and Facebook has their immense user group The Netflix Facebook page has about 800000 fans but compared to Facebookamp8217s 500 million user group thatamp8217s nothing I think Netflix needs to make a date with Facebook real soonAs Director of Entertainment Marketing Josephine will be responsible for developing branded marketing platforms for clients including Unilever Kraft and other new business opportunities She can be reached at josephinesonogilvycomRead all Josephine39s MediaBizBloggers commentaries at TWEED by OgilvyEntertainmentCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerMediaBizBloggers is an openthought leadership blog platform for media marketing and advertising professionals companies and organizations To contribute contact Jackmediadvisorygroupcom The opinions expressed in MediaBizBloggerscom are not those of Media Advisory Group its employees or other MediaBizBloggerscom contributors Media Advisory Group accepts no responsibility for the views of MediaBizBloggers authors

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OgilvyEntertainment: The latest greatest movie…Coming to a Facebook near you! - Josephine Son

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