If you think terrestrial TV is dying, think again. Turner has reported double-digit CPM increases for their recently completed Upfront. Dollar volume was up too, even though they reduced commercial load on a number of programs. How is this happening? Actually it was predictable. Every four years since the early ‘70s pricing has increased significantly for TV. This happened even in 2012 in the face of a huge global economic downturn. It’s a function of the US presidential and other elections combined with the Summer Olympics.