In early 2018, after eight years as a big Internet outpost for music videos and performance programming, Vevo faced a fork in its road. Just remain an ad-supported Web player, or carve out a bigger stage for its content. That stage: a dedicated YouTube channel and distribution through smart TV sets and connected devices.
One Smart (TV) Call For Vevo; One Giant Leap For Music Videos
![One Smart (TV) Call For Vevo; One Giant Leap For Music Videos](/media/articles/McGurn_top_graphic_gHsOMq4.jpg.550x380_q85_box-480%2C264%2C2310%2C1537_crop.jpg.webp)