The demand for targeting custom audiences within the premium context of television has been growing steadily over the past few years. In an effort to answer that demand, the industry came together to come up with an actionable solution. Enter Open AP. Founded by Viacom, Turner and Fox, Open AP is the industry’s first-ever open platform for cross-publisher audience targeting and independent posting. V by Viacomspoke with Bryson Gordon (pictured above), Executive Vice President, Data Strategy, Viacom, to better understand its origins and significance.
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