For the past several years, out of home advertising (OOH) has been a hotbed of innovation, embracing the rapidly changing demands of the digital age while continuing to delight consumers and broaden the medium’s appeal to advertisers. With consumers spending 70 percent of waking hours outside the home, and more than 90 percent of purchases still made in the physical world, OOH is more relevant than ever. Unlike all other traditional media, the $7 billion OOH industry has realized 25 consecutive quarters of growth since the recession. From Twitter to the World Series to Snapchat the power of OOH is helping brands cut through the clutter and make a difference in today’s fractured media environment.
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