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Paul Dalton of DigitasLBi on Advertising Automation and Programmatic

Paul Dalton of DigitasLBi on Advertising Automation and Programmatic

Author

Jay Sears photo

Jay Sears

Publish date

September 22, 2016

Channel

Archived Rubicon Project
3 7 148

Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses advertising automation with Paul Dalton, Chief Media Officer, International of DigitasLBi as part of a series of buyer conversations on the topic.

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3 7 148

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Jay Sears

Jay Sears was Senior Vice President Marketplace Development for Rubicon Project, where he worked with management and business unit heads across the company to expand Rubicon Project’s market -- and across the media owner and adverti… read more

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Knowledge Exchange

A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Read member content
#

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Watch, Listen & learn
Watch, Listen & Learn

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

See All Channels
Jack Myers ThinkTank
Go to page
Legends & Leaders
Go to page
The Pool
Go to page
Conversations with the Community
Go to page
The Storytelling Revolution
Go to page
View from the Grandstand
Go to page
#AndradeSays
Go to page
Behind the Scenes in Hollywood
Go to page
Ed Martin Report
Go to page
In the Loop
Go to page
WomenAdvancing
Go to page
Multicultural TV
Go to page
Shattering the Glass Ceiling
Go to page
Tomorrow Will Be Televised
Go to page
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Go to page
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Go to page
Upfronts/NewFronts
Go to page
Advancing Diversity Podcast
Go to page
In the National Interest
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Advancing Diversity
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Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

See All Channels
Advancing Diversity Hall of Honors
Go to page
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Go to page
LGBT+ Advancing
Go to page
The Pool
Go to page
From Advocacy to Activism
Go to page
Multicultural TV
Go to page
#Ask-GenZ
Go to page
The Age of Aging
Go to page
Future of Men
Go to page
Shattering the Glass Ceiling
Go to page
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