Clear Channel Outdoor Americas has improved its RADAR OOH (Out of Home) insights and analytics tool by adding Cuebiq's real-time mobile analytics and location data. The value? Location, location, location. More technically, "location insights and footfall attribution analysis based on aggregated and anonymized mobile location data, to identify audiences exposed to CCOA's printed and digital billboards," says Andy Stevens (pictured below), Senior Vice President Research, Insights and Analytics, Clear Channel Outdoor, where he is tasked with developing strategies to drive ROI growth for the company and its clients. In this exclusive interview, he provides details on this ground-breaking initiative.
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