About Us
Sign In Sign Up
Live from TCA
Media Village logo
Insider InSites MediaBizVillages Columnists Journalists MediaBizBloggers

Clear Channel's Andy Stevens on Perfecting Out of Home Measurement

Clear Channel's Andy Stevens on Perfecting Out of Home Measurement

Author

Charlene Weisler photo

Charlene Weisler

Publish date

July 31, 2017

Channel

Out of Home, Into Media
30 66 238

Clear Channel Outdoor Americas has improved its RADAR OOH (Out of Home) insights and analytics tool by adding Cuebiq's real-time mobile analytics and location data.  The value?  Location, location, location.  More technically, "location insights and footfall attribution analysis based on aggregated and anonymized mobile location data, to identify audiences exposed to CCOA's printed and digital billboards," says Andy Stevens (pictured below), Senior Vice President Research, Insights and Analytics, Clear Channel Outdoor, where he is tasked with developing strategies to drive ROI growth for the company and its clients.  In this exclusive interview, he provides details on this ground-breaking initiative.

AlertMe
Page  of  Prev Next
30 66 238
Charlene Weisler photo

Charlene Weisler

Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m... read more

ADVERTISEMENT

Most Shared

  • Izzie Pick Ibarra: The Woman Behind Fox’ Smash Hit “The Masked Singer”
  • The Very Relevant Story of Kirk McDonald and the Xandr Brand
  • Xandr's Catherine Williams: Mathematician, Storyteller, Leader
  • Hallmark's Sixth "Kitten Bowl" and First "Cat Bowl" to Be Telecast This Weekend
  • Trevor Donovan Returns to Hallmark In "SnowComing"
Media Village logo

30 66 238
Media Village white logo
MyersBizNet, Inc.
Jack Myers TomorrowToday Economics / TV / Video Download / Lunch at Michael's / Wall St. Village / AdTech Village / CMO Village / Audio InSites Village / Creativity Village / Auto InSites Village
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Official Sweepstakes Rules
  • Partner Showcase
Follow us
Our reports

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

Get our reports
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up

Menu

Home Insider InSites MediaBizVillages Columnists Journalists MediaBizBloggers

Follow us!

About Us