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Clear Channel's Andy Stevens on Perfecting Out of Home Measurement

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Charlene Weisler

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Clear Channel Outdoor InSites

Clear Channel Outdoor Americas has improved its RADAR OOH (Out of Home) insights and analytics tool by adding Cuebiq's real-time mobile analytics and location data. The value? Location, location, location. More technically, "location insights and footfall attribution analysis based on aggregated and anonymized mobile location data, to identify audiences exposed to CCOA's printed and digital billboards," says Andy Stevens (pictured below), Senior Vice President Research, Insights and Analytics, Clear Channel Outdoor, where he is tasked with developing strategies to drive ROI growth for the company and its clients. In this exclusive interview, he provides details on this ground-breaking initiative.

Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more