PlayFronts, the Interactive Advertising Bureau's annual exposition of videogame advertising formats and trends, unfolded March 26 from Convene's Rockefeller Center branch. Day one of this two-day affair focused on how businesses and their brands can reach audiences who prefer to play their games on smartphones, tablets, personal and laptop computers.
PlayFronts 2024 Round One: Play Your Ads Among Gamers of All Ages
![PlayFronts 2024 Round One: Play Your Ads Among Gamers of All Ages](/media/articles/image-cover-1711713457344.550x380_q85_box-0%2C752%2C5472%2C4552_crop.png.webp)