Fifty years ago, the Stonewall riots ignited a tumultuous journey towards achieving equality for the world's LGBTQ+ community. We are still on that journey and although much work remains to be done, there have been some significant milestones we can all be inspired by. During June's Pride Month, the symbolic support for the community is ubiquitous. Companies have jumped on the bandwagon with a prismatic show of rainbow-branded and love-themed products, storefronts and experiences. Brands strive to be culturally relevant and showcase a deeper purpose than just making money -- and what better way than aligning with a cause that the coveted Millennial segment deeply cares about and showcase it vibrantly across every fabric of daily life -- from mouthwash to socks.
Pride Month: Brand-Building in the Age of Inclusion