The digital advertising charge sheet: 1)Advertising can't be seen, at least not by humans. 2) A huge amount of impressions are fraudulent. 3) Many actual impressions occur in inventory of low quality or unacceptable, even illegal context. 4) Too much brand money invested in digital advertising is absorbed by middlemen considered not to be adding real value.
Rob Norman works with multiple enterprises in media distribution, creation and research, and companies developing new technologies in advertising and marketing.
Rob continues to advise GroupM where he served as Global Chief Digital Officer until the end...