This is the fifth in a series of interviews with leading buyers titled &#8220;Programmatic, Video and TV.&#8221; Read the rest here.Your Name: Carl Fremont Your Company: MECYour Title: Global Chief Digital OfficerSEARS: Where do you read your daily news?FREMONT: Multi-platform; newspaper for in-depth editorial, mobile for quick alerts, pc for searching deeper on the subject.SEARS: Where do you interact with digital place based media?FREMONT: Mostly POS in shopping locations. SEARS: Today on average in the United States -- out of each $1.00 spent on media (all media, not just digital) by one of your advertisers -- how much today is spent on automated or programmatic channels? FREMONT: $0 .30 of all digital media which currently is mostly display and video. I believe we are pretty well ahead on the curve.SEARS: What will this number be in 2016?FREMONT: $0.40 of all digital display and video. SEARS: When moving towards automation of planning and buying, what makes video -- in all its various formats -- distinct and different from display, audio and other formats? FREMONT: Formats and placement vary from publisher to publisher. Interactivity (overlays) also vary in ability by publisher.SEARS: Pick a single word to describe each of the following types of video:Type of Video &#8211; Fremont&#8217;s WordTelevision -- EntertainingPre-roll, Desktop -- QuickDigital Placed Based Media -- Informative Digital Out of Home -- Eye-catching Pre-roll, Mobile -- LocalSEARS: Pick one of the following baseball analogies to describe how far along we are bringing automation to each specific type of video:1) Pre-game2) State a specific inning 1st &#8211; 9th 3) Game over, fully automatedType of Video &#8211; Fremont&#8217;s Baseball AnalogyTelevision -- 1stPre-roll, Desktop -- 2ndDigital Placed Based Media -- 1stDigital Out of Home -- 1stPre-roll, Mobile -- 2ndFull episodic player -- 1stAddressable TV -- 1stConnected TV -- 1stLinear TV -- 1stSEARS: Related to the automation of video, what will be MEC&#8217;s three biggest U.S. initiatives in 2015?FREMONT: 1. One Adap.tv - Automation2. Two Rentrak and Nielsen - Measurement3. Three Comcast -- Opening up inventorySEARS: Can linear TV be automated, yes or no? FREMONT: Yes, but it is up to the sell side to open up inventory.SEARS: Once linear TV is automated, will it be bought by TV buyers or digital buyers?FREMONT: TV buyersSEARS: Tell us a bit more about you.SEARS: Money is not a concern. You no longer work in advertising or technology. What would you choose to do for work?FREMONT: Architecture and DesignSEARS: What is your favorite restaurant? FREMONT: Second Ave Deli -- I am a tried and true deli guy!Thanks, Carl!Jay Sears is Senior Vice President, Marketplace Development for the Rubicon Project. Sears works with leadership and business unit heads across the company to expand Rubicon Project&#8217;s potential market. Sears has also served as General Manager, REVV Buyer, where he was responsible for global relations with the buy side including ad holding companies, ad agencies, agency trading desks and demand side platforms headquartered in North America. Jay can be reached at firstname.lastname@example.org.Check us out on Facebook at MediaBizBloggers.comFollow our Twitter updates at @MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggers.com management or associated bloggers. MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries.