This is the fourth in a series of interviews with leading buyers titled &#8220; Programmatic, Video and TV.&#8221; The conversation will continue at DPAA Video Everywhere Summit in New York City on Tuesday, November 4, 2014. For more information, please go here.Your Name: Julian ZilberbrandYour Company: ZenithYour Title: EVP, Activation Standards, Insights and TechnologySEARS: Where do you read your daily news? ZILBERBRAND: I use a combination of social media (Twitter specifically), the general Internet and a mix of radio, TV and occasionally I might pick up a paper, but it is rare at this point.SEARS: Where do you interact with digital place based media?ZILBERBRAND: Typically it would be in bars, shopping malls and places of that nature. I am a big fan of this medium but the ability to make it more dynamic is something that still needs to develop further. SEARS: When moving towards automation of planning and buying, what makes video -- in all its various formats -- distinct and different from display, audio and other formats? ZILBERBRAND: Video is different simply because the supply is finite. The majority of the video that advertisers truly want to play in consists of FEP [full episodic player] inventory that is less likely to be traded programmatically. As new channels like FB [Facebook] open I think this will help shift spend towards video in automated/programmatic opportunities.SEARS: Pick a single word to describe each of the following types of video:Type of Video -- Zilberbrand&#8217;s WordTelevision -- NecessaryPre-roll, Desktop -- GrowingDigital Placed Based Media -- InfancyDigital Out of Home -- Toddler stagePre-roll, Mobile -- OpportunityFull episodic player (ex. Hulu) desktop or mobile -- Advertiser friendlyAddressable TV -- Not scaledConnected TV -- FetusLinear TV -- Old schoolSEARS: Pick one of the following baseball analogies to describe how far along we are bringing automation to each specific type of video:1) Pre-game2) State a specific inning 1st &#8211; 9th 3) Game over, fully automatedType of Video &#8211; Zilberbrand&#8217;s Baseball AnalogyTelevision -- Pre-gamePre-roll, Desktop -- 6th inningDigital Placed Based Media -- 1st inningDigital Out of Home -- 2nd inningPre-roll, Mobile -- 4th inningFull episodic player -- 7th inningAddressable TV -- 4th inningConnected TV -- Pre-gameLinear TV -- Pre -gameSEARS: Related to the automation of video, what will be Zenith&#8217;s biggest U.S. initiatives in 2015?ZILBERBRAND:1. Programmatic TV2. Private MarketplaceSEARS: Can linear TV be automated, yes or no?ZILBERBRAND: Not anytime soon. The backend systems of the networks are not nearly evolved enough for this to be a reality. Beyond that, there is little or no incentive for major broadcasters to move in this direction.SEARS: Once linear TV is automated, will it be bought by TV buyers or digital buyers?ZILBERBRAND: There will be no difference between TV and digital buyers. There will only be video buyers. We keep looking to put people in silos but we can&#8217;t think that way if we wish to grow this channel in the way that consumers will be consuming content.SEARS: Tell us a bit more about you.SEARS: Money is not a concern. You no longer work in advertising or technology. What would you choose to do for work?ZILBERBRAND: I would still work in media. I have always had a passion for media since I was a child. I can&#8217;t imagine doing anything else with my time. Having said that, I certainly could see myself in a more consultative role for agencies and brands.SEARS: What is your favorite restaurant?ZILBERBRAND: Hard question to answer. I love Old Homestead for a good steak, but I would add that I really love a good slice of pizza from my old stomping grounds in Brooklyn. Specifically L&amp;G Spumoni gardens.Thanks, Julian!Jay Sears is Senior Vice President, Marketplace Development for the Rubicon Project. Sears works with leadership and business unit heads across the company to expand Rubicon Project&#8217;s potential market. Sears has also served as General Manager, REVV Buyer, where he was responsible for global relations with the buy side including ad holding companies, ad agencies, agency trading desks and demand side platforms headquartered in North America. Jay can be reached at firstname.lastname@example.org.Check us out on Facebook at MediaBizBloggers.comFollow our Twitter updates at @MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggers.com management or associated bloggers. MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries.