Advertisers hope each time they plan and buy their advertising that they will reach The Right Audience&#174;, people who will purchase their products. But what happens when they place their media spend on underachieving programs? With TRA&#8217;s Media TRAnalytics&#174;, advertisers are able to run a quick StoryFinder&#8482; report to find out if their products respond well on specific programs, dayparts and networks. Take for example, Food Network&#8217;s, Rachael Ray&#8217;s Week in a Day, StoryFinder&#8482; reveals the top and bottom five categories in terms of Purchaser Rating Points&#8482; (PRP&#8482;), as depicted in the charts below. What does this mean? Advertisers can now know which programs will over or under deliver on their media spend, thus allowing them to create the best media plan to maximize ROI. To find out more about StoryFinder&#8482; and Media TRAnalytics&#174;, please visit www.traglobal.com.