Q&A: Lonely Planet on Using Automation to Capture Ad Spend

In the second installment of a three-part series, Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses how to use automation to capture advertising spend from small and medium-sized businesses with Tim Daugherty of Lonely Planet. The two executives appeared at a program titled “$50B Left Behind: Capturing SMB Spend” during Advertising Week New York in September 2015.