Jay Sears, SVP Marketplace Development of Rubicon Project, discusses “Automation, Programmatic and TV” with Mike Zeman of Netflix (pictured below), one of the advertisers at the vanguard of leveraging technology to speak with their consumers.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.