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Q&A: The Weather Company on Using Automation to Capture Adspend

Author

Jay Sears

Publish date

Channel

Archived Rubicon Project

In the first of a three-part series, Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses how to use automation to capture advertising spend from small and medium-sized businesses with Ryan Davis of The Weather Company. The two executives appeared at a program titled “$50B Left Behind: Capturing SMB Spend” during Advertising Week New York.

Jay Sears

Jay Sears was Senior Vice President Marketplace Development for Rubicon Project, where he worked with management and business unit heads across the company to expand Rubicon Project’s market -- and across the media owner and adverti… read more