In the first of a three-part series, Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses how to use automation to capture advertising spend from small and medium-sized businesses with Ryan Davis of The Weather Company. The two executives appeared at a program titled “$50B Left Behind: Capturing SMB Spend” during Advertising Week New York.
Q&A: The Weather Company on Using Automation to Capture Adspend
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