If you were to ask most advertisers what platform had the greatest mass reach, what do you think most would say? Television would be the instinctive answer. Then again, if you gave people a moment to think about it, they may change their answer to something more digital, like the smartphone.
Michael E. Kassan helps bridge the gaps between media, marketers, and technologists.
Kassan founded MediaLink in 2003 to be a transformational partner to the world's leading media, marketing, and technology companies. Bringing these groups together ...