Into its 2nd season, Raising Hope is a comedy about a young man’s experience raising his daughter surrounded by seriously flawed family members. So who are the viewers of this popular FOX program? Now, the answer is easy. Only with TRA’s patented Media TRAnalytics® can advertisers match actual tuning behavior with purchases made by the same household, making for a unique ability to improve ROI. This enables advertisers to find The Right Audience®, at the right time and in the right environment to increase their exposure and ultimately, ROI. For example, viewers of Raising Hope, yielded the highest Purchaser Rating Points for categories such as Salty Snacks & Popcorn, Deodorant, Salad Dressing, Shelf Stable Toaster Pastries/Tarts and Energy Drinks. Using this data, advertisers of those products should be reallocating their media spend to Raising Hope. To learn more about TRA and Media TRAnalytics®, please visit www.traglobal.com.
