R&CPMK and Mediabrands Launch "UpstreamPOP," the Most Powerful End-to-End Technology Platform for Brand Integration and Partnerships in Entertainment

UpstreamPOP will utilize Mediabrands39 industryleading audience intelligence paired with RampampCPMK39s unmatched expertise and relationships with studios networks producers directors and showrunners throughout the entertainment industry The innovative technology will unify brands and content producers on one platform identify integration opportunities and create connections to reach High Value Audiences Harnessing Mediabrands39 deep understanding of unique motivations behaviors and touchpoints of audiences UpstreamPOP will deliver industryleading reach and relevance to brand integration partnerships at scalequotAs the entertainment industry continues to rapidly evolve and increasingly more content is created in nonad supported platforms the necessity for brands to figure their way into that story telling is more important than everquot said Mark Owens CEO RampampCPMK quotConsumers have significantly shifted their habits with nearly 75 of viewers under 55 now preferring to consume content on streaming platforms in place of linear TV UpstreamPOP not only provides brands the most accurate tool in the market to find the best integration opportunities to reach their target audience whether on linear or streaming it also provides our clients the ability to secure their deals in realtimequotquotWe are in the business of providing the most advanced solutions to our clients39 problems The launch of UpstreamPOP further expands our capabilities by providing clients with a datadriven and measurable way to reach the audiences they desire most through entertainment where advertising space can39t be boughtquot said Brendan Gaul Global Chief Content Officer MediabrandsDesigned to give IPG clients a competitive edge UpstreamPOP will use proprietary measurement tools and IPG39s comprehensive data library to provide brands with customizable search and filtering of integration and promotional opportunities that best reach their key audiences At launch UpstreamPOP will feature more than 2000 brand integration opportunities across nonadsupported original content including film television music videos and more UpstreamPOP will be exclusive to IPG clients and will not be available for external subscriptions For more information on UpstreamPOP click here RampampCPMK is part of the Octagon Sports and Entertainment NetworkClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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R&CPMK and Mediabrands Launch "UpstreamPOP," the Most Powerful End-to-End Technology Platform for Brand Integration and Partnerships in Entertainment

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R&CPMK and Mediabrands Launch "UpstreamPOP," the Most Powerful End-to-End Technology Platform for Brand Integration and Partnerships in Entertainment

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