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R&CPMK and Mediabrands Launch "UpstreamPOP," the Most Powerful End-to-End Technology Platform for Brand Integration and Partnerships in Entertainment

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Rogers & Cowan PMK (R&CPMK) andMediabrands announced today the launch of "UpstreamPOP", a groundbreaking technology platform providing end-to-end solutions for agency clients looking for brand integration opportunities and partnerships with content creators and media platforms across the entertainment ecosystem.