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Rehabilitating a Fragile Direct Response TV Ecosystem

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Jaffer Ali

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“Whenever possible, one should focus on removing fragilizing interdependencies rather than imposing additional structure and activity that will only increase the fragility of the system as a whole.” -- Nassim Taleb, Rupert Read and Yaneer Bar-yam; from the paper, Precautionary Principle*

Jaffer Ali

About Jaffer Ali and Pusle TV Jaffer Ali is CEO of PulseTV.com and Vidsense. Jaffer has been a pioneer in online media and marketing doing both since 1998. PulseTV.com is an e-commerce site that utilizes the power of video to drive sales. He is a rare blend… read more