Reveal Expands Brand Lift Measurement for OOH to Canada

For over a decade Reveal39s OOH division Mira has set the standard for advanced advertising measurement in the United States specializing in incremental net lift studies By evaluating key marketing outcomes such as brand awareness foot traffic inapp engagements and web activity Mira has become an invaluable tool for media buyers brand marketers and OOH advertising professionals With the introduction of Brand Lift Surveys in Canada Reveal aims to deliver the same trusted insights that have become indispensable to its US clientsquotOur clients have been asking us to provide performance measurement in Canada and we39re happy to roll this out effective immediatelyquot said Jon Frangakis Reveal39s CCO addressing the growing demand from advertising professionals operating in the region quotWe believe this will empower Canadian marketers to better understand the impact of their campaigns and make datadriven decisionsquotquotAs pioneers in the field Reveal is a trusted measurement partner in the USquot said Ari Buchalter CEO at Place Exchange quotWe39re excited to see them bring their expertise and innovation to the Canadian market so that our clients who do business there can lean on their trusted results the same way they do in the USquotReveal39s Mira was the first to measure multiformat campaigns offering marketers a comprehensive view of their advertising effectiveness across multiple formats and channels The company currently runs over 150 studies per month reinforcing its leadership and expertise in measuring campaign performanceFor Canadian brands eager to explore these benefits Brand Lift Surveys represent a critical tool to assess their marketing efforts in realtime providing clarity and actionable insights in their quest to drive meaningful engagement and outcomes With Mira39s proven track record in the US market Canadian advertisers can trust that these studies will provide valuable and reliable data to inform their future strategiesFurthermore as the advertising landscape continues to evolve rapidly Reveal is committed to staying at the forefront of innovation and technology The company39s advanced measurement techniques allow for realtime optimization of campaigns ensuring maximum impact and efficiency for brands and agencies alikeIn addition to its industryleading measurement capabilities Reveal also offers its userfriendly platform the Mira Console for clients to create manage and review their performance measurement studies This streamlined approach allows for easy navigation and understanding of complex data sets enabling efficient decisionmaking processes The Mira Console is available as a selfservice or managed service and can additionally be integrated with enterprise systems via an APIThe launch of these services in Canada represents a significant milestone in Revealamp8217s global expansion strategyPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Reveal Expands Brand Lift Measurement for OOH to Canada

Author

Publish date

Channel

Randy Kilgore

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Reveal Expands Brand Lift Measurement for OOH to Canada

Enjoying This Commentary? There's More to Love

Randy Kilgore

TAGS:

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

The payment was successful

Cookies