At its core, Web3 -- powered by blockchain technology -- is all about users owning their data, being properly compensated for it, and becoming part of the economic value chain on the web. Advertisers who wish to maximize their impact in Web3 need to embrace these concepts and implement new strategies that enable consumers to clearly understand how their data will be used should they give their consent and share it.
Rewards Marketing: The Smart Approach to Web3 Advertising
