It's become a quadrennial meme. "What can marketers learn from US Presidential political campaigns?" It was not always so; there was not much conversation about brands being imperiled by sweating on stage in the Kennedy/Nixon era, but the last three cycles have been full of "learnings" from the social media strategies of 2008 and 2012 and now, in 2016, specifically from the Trump insurgency.
What Can Brand Marketers Learn from Politics? 2016 Edition
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