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About Us

What Can Brand Marketers Learn from Politics? 2016 Edition

Author

Rob Norman

Publish date

Channel

GroupM InSites

It's become a quadrennial meme. "What can marketers learn from US Presidential political campaigns?" It was not always so; there was not much conversation about brands being imperiled by sweating on stage in the Kennedy/Nixon era, but the last three cycles have been full of "learnings" from the social media strategies of 2008 and 2012 and now, in 2016, specifically from the Trump insurgency.

Rob Norman

Rob Norman works with multiple enterprises in media distribution, creation and research, and companies developing new technologies in advertising and marketing. Rob continues to advise GroupM where he served as Global Chief Digital Officer until the end o… read more