It's become a quadrennial meme. "What can marketers learn from US Presidential political campaigns?" It was not always so; there was not much conversation about brands being imperiled by sweating on stage in the Kennedy/Nixon era, but the last three cycles have been full of "learnings" from the social media strategies of 2008 and 2012 and now, in 2016, specifically from the Trump insurgency.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.