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Rubicon's Adam Soroca: Less Is Finally Becoming More in the Programmatic World

Rubicon's Adam Soroca: Less Is Finally Becoming More in the Programmatic World

Author

Rob Beeler photo

Rob Beeler

Publish date

March 28, 2019

Channel

Rubicon Project InSites
13 13

Transacting on digital advertising through programmatic channels continues to grow more complex.  Many companies are exploring machine learning and more sophisticated algorithms to try to power through all the data required to understand which impressions to buy and at what price.  There’s another strategy, however, that more buyers are adopting that may have a significant impact on the ad tech industry as a whole.  I sat down with Adam Soroca (pictured above), Head of the Global Buyer Team at Rubicon Project, to understand what Supply-Path Optimization is and why it’s so important.

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Rob Beeler photo

Rob Beeler

Rob Beeler is lead contributing writer for AdTechVillage, a new community on MediaVillage focused on all things digital ad technology. Widely known as the Content Czar of AdMonsters for the past 8 years, Rob now plays the role of The Chairman, emceeing … read more

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