Digital fraud. TV audience erosion. Rising search costs. As media planners experience the evolution of the landscape, questions naturally arise. "What does this mean for my plan?" "Are there reliable media options left?" "Can I defend this plan?"
Mr. Bouvard is Chief Insights Officer for Cumulus Media and Westwood One. Pierre works with brands and agencies to craft targeting and measurement solutions.
Previously, Pierre was SVP of Sales for TiVo Re...