At CES 2022 in Las Vegas, Samsung was one of several smart TV set makers declaring their intent to launch a game hub application, giving viewers the chance to play top-quality video games without using a console or set-top unit. Just aim a wireless controller at the screen, punch buttons and move handles to play. Last Wednesday morning, Samsung became the first smart TV brand to seek advertising for its game hub in public, delivering the opening presentation of Interactive Advertising Bureau's two-day 2023 PlayFronts gathering in New York.
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