In an era when broadcast stations are seeking more opportunities to expand their viewership, the powerhouse option enabled by SBTV since last May has soared in popularity. The Syncbak-owned division has been converting individual stations, network-affiliated and independent alike, to content carriers that reach audiences anywhere at any time, allowing broadcasters to build OTT audiences in their local communities. It also creates an opportunity for stations to reach out-of-market audiences.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.