Reality TV show Basketball Wives, features women who have been romantically linked to professional basketball players, going about their everyday lives. According to MediaPost, Basketball Wives was one of the highest-rated prime time shows and came in second to Family Guy for programs with high levels of social activity or buzz. With all of this exposure, it is imperative for advertisers to understand who is watching this program.Using TRA&#8217;s Media TRAnalytics&#174;, advertisers can see the right networks to advertise on and more specifically the right programs. TRA&#8217;s StoryFinder&#8482; reveals that Spirits/Liquor indexed with the highest Purchaser Rating Points&#8482; Index (a 158 index) for Basketball Wives, with Energy Drinks and Ready-to-Drink Coffee and Tea Beverages following closely behind (a 148 index). By using this unique metric, advertisers of these products have a clearer view of where to find their audience to achieve their brand objectives. This allows them to reallocate valuable media dollars to programs that will produce a higher return. To learn more about TRA, please visit www.traglobal.com.