Screenvision Names John Partilla as Chief Executive Officer

NEW YORK NY October 1 2015amp160amp8212 Screenvision a national cinema advertising leader today announced that its Board of Directors named John Partilla as the company39s new Chief Executive Officer CEO concluding an extensive search to replace former CEO Travis Reidamp160 Partilla most recently the CEO of Olson and the Executive Vice President Digital Services Group of ICF International is widely recognized for his vision and innovationamp160 Partilla will focus on elevating Screenvision39s position in the broader video media landscape integrating new and emerging technology strengthening the preshow advertising platform and creating tent pole programs for brandsPrior to joining Screenvision Partilla served as CEO of Olson since January 2013 Under his leadership the company grew 20 percent making it the thirdlargest independent digital agency in the US before it was acquired by ICF in 2014 amp160He also held several senior leadership roles at media agencies and properties including Chief Operating Officer of Dentsu Network West President Global Media Sales of Clear Channel Communications and President Global Media Group of Time Warneramp160 Partilla began his career at Young ampamp Rubicam where as Managing Partner he formed Brand Buzz in 2000 a digital division of the agencyPartilla takes the helm of Screenvision during a period of unprecedented media fragmentation and declining ratings where an increasing amount of advertising dollars are being reallocated from TV to other video platforms including cinema Screenvision has experienced significant growth against the backdrop of a record box office this year including a highly anticipated slate in the fourth quarter featuring The Martian Spectre Hunger Gamesamp160 Mockingjay amp8211 Part 2 and Star Wars Episode VII amp8211 The Force AwakensquotAs we seek to solidify Screenvision39s place as a key component among advertisers39 media plans the Board was focused on identifying a leader who brings a tremendous amount of knowledge experience innovation and vision to our spacequot said Stephen Royer Screenvision Board Member and Partner of Shamrock Capital Advisor quotJohn has extraordinary leadership qualities and an infectious energy that we feel confident will lead the company and industry forwardquotquotI am honored and excited to be joining Screenvision during this dynamic time in media I believe the advertising industry is at an inflection point and I see significant opportunity for the company to bring advertisers even greater access and impact on the most powerful screen in mediaquot said Partillaamp160 quotWhile other mediums fight declining ratings and are challenged by viewability and engagement issues Screenvision has proven stability and impact with the most coveted audience in mediaamp8211 I fervently believe that the sun is rising for the sector and ScreenvisionquotPartilla received his BS in Marketing and Economics from University of Delaware and an MBA from Columbia Universityamp160 He currently lives with his wife and kids in New YorkABOUT SCREENVISIONHeadquartered in New York NY Screenvision is a national leader in cinema advertising offering onscreen advertising inlobby promotions and integrated marketing programs to national regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience The Screenvision cinema advertising network is comprised of over 14300 screens in 2300 theater locations across all 50 states and 94 of DMAs nationwide delivering through more than 150 theatrical circuits including 6 of the top 10 exhibitor companies For more information httpwwwscreenvisioncom

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