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Seven Best Practices for Playing the Woman Card in Marketing

Author

Kristi Faulkner

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Channel

WomenAdvancing

Now that the Woman Card has grabbed the spotlight in the political campaigns, brand marketers are asking themselves how they, too, can play the Woman Card.

Kristi Faulkner

Kristi Faulkner is president and co-founder of Womenkind, where she advises clients who need and want to better reach, engage and motivate women through enhanced marketing messages, product innovation, and organizational evolution. As a creative director, sh… read more