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By Kristi Faulkner May 04, 2016

Seven Best Practices for Playing the Woman Card in Marketing

WomenAdvancing Council Archive
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Now that the Woman Card has grabbed the spotlight in the political campaigns, brand marketers are asking themselves how they, too, can play the Woman Card.

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Kristi Faulkner

Kristi Faulkner is president and co-founder of Womenkind, where she advises clients who need and want to better reach, engage and motivate women through enhanced marketing messages, product innovation, and organizational evolution. As a creative director, ... read more

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