Sexism in Cannes and More: Gender News Weekly

Ad Featuring India39s First Transgender Pop Group Wins Cannes Glass LionOn Monday Mindshare Mumbai was awarded The Cannes Glass Lion amp160introduced last year to honor brands who positively address and impact gender equality amp160for creating India39s first transgender pop groupamp160quotThe 6 Pack Bandquot in partnership with tea brand Brooke Bond Red Label USA Today reports The ad tackles the stigma and discrimination India39s transgender community of almost 2 million faces on a day to day basis quotTransgender people in India are ostracized from society with many forced to work as sex slaves in order to survive amp8230They have restricted access to health educationamp160and public spacesquot the video case study declares Hoping to overcome traditional gender norms the brand39s The 6 Pack Band turned to popular music and dance creating a number of artful music videos spotlighting transgender people Their first music video a cover of Pharrell39s quotHappyquot has nearly 2 million video views Be sure to watch it at topMadonna Badger Unveils New WomenNotObjects VideoOn the first full day of the festival Madonna Badger Chief Creative Officer of Badger ampamp Winters and gender equality advocate told the crowd that the objectification of women hurts business unveiling the latest video in her campaign WomenNotObjects Adweek reports quotDo you know what sex sells Sex It actually hurts our brandsquot she said later citing a study that her agency did in collaboration with Shelley Zalis39 The Girls Lounge which found that ads that objectified women damaged purchase intent She also admitted quotI39ve been objectifying women for a long time This is not about blame or shame or any of that stuffquot The new video below is the third installment in the WomenNotObjects campaign and takes a look at how kids perceive the sexualized advertisements they are confronted with every dayamp160Controversial and Sexist Aspirin Ad Wins Cannes Bronze Prize In another sexism scandal Cannes Lions is facing criticism after awarding an aspirin advertisement that makes light of sexual consent the Bronze Lion in the outdoor category The Washington Post reports The ad shown below created by Brazilian agencyamp160AlmapBBDO pictures two strengths of Bayer aspirin and reads quotDon39t worry babe I39m not filming thismovquot which presumably refers to a man filming himself having sex with a woman without her consent amp160a sex crime The ad implies that extra strength aspirin is the solution to that unwanted sex tape Because of a highprofile gang rape case in Brazil that39s currently sweeping headlines the ad is even more appalling and its award recognition certainly seems to contradict the introduction of the Glass Lion last year Not surprisingly the seven authors who receivied credit for the ad were all men As always though Cindy Gallop was all over it tweeting quotDon39t use this to sell aspirin maledominated ad industry ampamp don39t award it male dominated juries canneslionsquot Bayer has announced that it has discontinued the advertisementamp160Don39t use this to sell aspirin maledominated ad industry ampamp don39t award it maledominated juries canneslions pictwittercomWRo46Txygzamp8212 Cindy Gallop cindygallop June 23 2016amp160VaynerMedia and Thrillist Slammed for Party Invite for quotAttractive Females OnlyquotVaynerMedia and Thrillist also faced scandal this week after a cringeworthy email invite seeking quotattractive females and models onlyquot for The Wednesday Party an event both companies were sponsoring made its way into the hands of gender equality advocate Cindy Gallop Adweek reports The invitation sent by a third party events company iGetIn also asked women interested in attending to send quotrecent untouched photos andor your InstagramFacebook linksquot for review Only if deemed quotattractivequot enough would the promotional team send entry details the invitation indicated Rightfully outraged Gallop quickly tweeted out the invitation see below writing quotIt39s 2016 vaynermedia thrillist This is not how you party canneslionsquot VaynerMedia CEO Gary Vaynerchuk responded quickly by tweeting an apology video to Gallop saying he was quotmortifiedquot by the incident taking responsibility as CEOamp160and thanking her for pointing it out see tweet below Vaynerchuk also reached out to those who received the invite individually to apologize In an internal email Thrillist CEO Ben Lerer wrote quotNo one at Thrillist or Vayner for that matter knew anything about what this vendor was doing and we are clearly appalled by itquot noting that the company would be more cautious with third party vendors in the futureamp160It39s 2016 vaynermedia thrillist This is not how you party at canneslions canneslions changetheratio pictwittercomjF50tdPe0pamp8212 Cindy Gallop cindygallop June 22 2016cindygallop pictwittercomjfjYeoBeRiamp8212 Gary Vaynerchuk garyvee June 22 2016amp160More Cannes Headlines This Week2 Female Agency Creatives are Trying to Track down the quotOriginal Peggy Olsonsquotamp160at CannesTrouble in Cannes Cindy Gallop Calls Out James Hurman39s Book for SexismCindy Gallop Wants Everyone at Cannes to Film Themselves Having Sex This YearUniliver the Owner of Magnum and Lynx Vows to End Gender Stereotyping in Its AdvertsCecily Strong and quotSNLquotamp160CoStars on Gender EqualityThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Sexism in Cannes and More: Gender News Weekly

Author

Publish date

Channel

Connor Zickgraf

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Sexism in Cannes and More: Gender News Weekly

Enjoying This Commentary? There's More to Love

Connor Zickgraf

Stay in the know with more from MediaVillage

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

The payment was successful

Cookies