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Sexist Ads: Beer, Breasts and Bikinis

By Jack Myers June 18, 2015 The Future Of Men Archives
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Advertising is designed to sell products and services, to convince the consumer to open their wallets and make a purchase. However, there is a multifaceted subtext to all advertising. Whether it’s on TV, in a magazine, or popping up on a computer screen, advertising also sells and promotes gender roles, stereotypes, labels, and cultural norms.

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Jack Myers

Jack Myers, author of The Future of Men: Masculinity in the Twenty-First Century, is a recognized cultural visionary, award-winning documentary film producer, advisor to hundreds of leading corporations on media and technology trends, and founder of&n... read more

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