Advertising is designed to sell products and services, to convince the consumer to open their wallets and make a purchase. However, there is a multifaceted subtext to all advertising. Whether it’s on TV, in a magazine, or popping up on a computer screen, advertising also sells and promotes gender roles, stereotypes, labels, and cultural norms.
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more